internet marketing essentials

Just to prove again how the lesson from internet marketing tip #1 works, Stephanie had the same problem I described earlier, but this time at a popular burrito joint.

She wanted to order the veggie “burrito bowl” which was about $5 and came without the tortilla shell. Since she was only getting veggies she felt she deserved to get some peppers and onions on it as well. But as soon as she asked for the “burrito bowl with peppers and onions, please”, the employees at the shop said, thats a “fajita burrito without the tortilla” and its $7.

What!? Exactly, Stephanie didn’t get them to commit to the cheaper option first. So, I reminded her about the psychological trigger. Get them to commit to the first suggestion.

Next time we went there for lunch, she just ordered the “burrito bowl”. As they then started putting things on it, she asked “oh, could I also have some peppers and onions please”. And bingo, no arguments, no complaints, and they only charged her the $5 this time.

So you see, keep your first offer very simple and straightforward for your customer. If they accept and commit to the product, then proceed to see if they need something extra. Don’t load them with confusing options, to start with.

And this is an insanely successful online marketing technique.